How Small Changes To Your Skincare Have A Global Impact
The choices we make as individuals often have a much greater effect than we realise, and what can feel like a personal choice to opt for high-quality, homemade natural skincare brands such as LINA can have a broader impact.
It is important not to treat this as a butterfly effect decision but more as part of a collective choice to choose a better, more sustainable approach.
On an individual level, choosing products that prioritise ethical sourcing, lower carbon footprints, zero-waste packaging and a commitment to cruelty-free skincare will have a measurable impact but it is how these decisions contribute to a wider collective conversation in skincare that will make the greatest change.
Opting for a handcrafted skin-nourishing bar of soap rather than a cream or lotion with a high water footprint, or choosing reusable makeup pads is part of a wider process of choosing sustainability that has a compounding effect.
The entire history of skincare has been the result of this constant shift towards better-quality, ethically-driven products, motivated in part by individual health considerations but also by a greater awareness of how our collective purchasing decisions impact the environment.
This is where the power of word of mouth and social media have become powerful forces for good in the skincare world.
People educate themselves, find out about the impact of the products they use and choose alternatives, before continuing the cycle by sharing their own choices on their sustainability journey.
These choices compound as more people see the change they want in the world and join what becomes a collective action, and this is something that has been seen in various cycles for decade after decade.
There have been decades of history where cosmetics and skincare companies have been activists, including some brands that have become major high-street chains, and the industry has shifted because of the power of the people who collectively contribute to a huge global change.